Sales Insight Course
Course Overview
In today’s competitive market, understanding customer preferences and adapting your sales approach is essential for success. This course provides sales professionals with the insights and skills needed to build stronger client relationships, refine their personal sales style, and maximise performance.
Through a personalised profile assessment, participants will gain a deeper understanding of their strengths and areas for improvement, helping them to tailor their sales techniques effectively. The course explores how to identify and respond to different customer behaviours, ensuring a more personalised and impactful approach.
By the end of the session, participants will be able to:
- Recognise their unique sales style and how it influences client interactions.
- Develop stronger rapport and trust with customers.
- Identify different customer behaviours and tailor their approach accordingly.
- Apply practical techniques to enhance sales performance and long-term client satisfaction.
This interactive course provides actionable strategies that drive meaningful engagement, build lasting client relationships, and ultimately boost sales success.
Course Structure
- Personalised analysis of participants’ own sales style, enabling deeper self-awareness
- Guidance on identifying customer styles and behaviours to create more tailored interactions
- Practical techniques for adapting sales approaches to effectively meet the diverse needs and expectations of customers
- A structured learning experience that combines real-world assessment results, foundational theory, and interactive, hands-on activities that reinforce key concepts
Dates, Location and Costs
- 3-Aug-2025 – Venue – £350
- 18-Aug-2025 – Online – £250
- 12-Sep-2025 – Venue – £350
Learning Objectives
Upon completion of the course, participants will:
- Gain practical, actionable techniques to significantly enhance their sales communication skills
- Build stronger, more meaningful long-term client relationships that foster customer loyalty and repeat business
- Develop a more insightful and knowledgeable sales team that contributes to overall business success
- Strengthen team synergy and rapport with customers, driving consistent performance improvements across the organisation
Agenda
This one-day course runs from 09:00 to 16:00, with scheduled breaks throughout the day for reflection and networking.
- Pre-course: An online assessment to be completed prior to the session to ensure maximum benefit from the course content
Course Modules:
- Review of assessment results to understand how personal sales styles impact effectiveness
- Understanding your results and how they relate to day-to-day interactions with customers
- Recognising and adapting your learning style, which will enable you to engage with clients in a more flexible and effective manner
- Developing a deeper understanding of customer behaviours, gaining insight into what drives their decisions and actions
- Identifying customer styles based on observable actions and priorities, so that you can adjust your approach accordingly
Who Should Attend?
- Sales professionals who are looking to enhance their relationships with customers and improve their overall communication strategies
- Managers and sales leaders who want to gain a better understanding of team dynamics, identify areas for development, and enhance overall performance
Accreditation
- A personalised 20-page report outlining your behavioural work style based on the online assessment, providing clear insights for personal development
- NGUT/Everything DISC Certificate of Completion, a recognised qualification in the field of sales development
Trainers
This course is delivered by two highly experienced training and development professionals, each bringing a wealth of industry knowledge and expertise.
Phil has a distinguished career spanning 35 years, with extensive experience in operations, customer care, compliance, health and safety, and training. In his recent role as a training and competency assessor, he has supported numerous organizations in developing their workforce to meet both technical and regulatory standards. Phil is passionate about sharing his expertise, offering practical guidance and technical insights that simplify complex concepts, ensuring learners can apply their knowledge effectively.
Dianne is a highly accomplished finance professional with a strong background in accountancy, having held senior leadership roles, including Financial Director and Chief Executive Officer, for globally recognized clients. Her passion for teaching and professional development has driven her to focus on training, where she provides engaging, insightful, and practical learning experiences. Dianne excels at understanding organizational challenges and delivering tailored knowledge that resonates with learners, leading to meaningful and long-term improvements.
